Press

The News & Observer: The new Edsels? The hard selling of Clinton and Trump

06.06.2016

PPI President Will Marshall was quoted in an article from The News & Observer, which discussed the unpopularity of both Hillary Clinton and Donald Trump and how that will affect undecided voters.

Somehow a brand is needed that will woo the swing voters, whose top priority is seeing their economic situation improve. That doesn’t lend itself to easy branding.

“They don’t believe the economic deck is stacked against them,” said Will Marshall, the president of the Progressive Policy Institute, a Democratic-leaning research group. “But they reject the Trumpian view that the economy is broken.”

Read the rest of the article at The News & Observer.