Fall Conference 2015: Strategies for Success in the New Era of Connected Ecosystems
Friday, November 20 @ 8:00 am – 5:00 pm
As innovation efforts in all industries continue to evolve, organizations must develop new business models in order to keep pace. These new models may emerge in response to any number of triggers, including the introduction of a technology to a brand-new market (Amazon drone delivery services or self-driving vehicles), changes to managerial approach (intrapreneurial practice or innovation incubators), or the widespread emergence of tech-enabled mobile consumers (Uber/Lyft).
The global music industry, for example, has faced a number of serious disruptions since the dawn of the millennium. From technological advances such as digitization and file-sharing to grappling with tech-enabled start-ups threatening to challenge incumbents, the industry has consistently seen the need to adopt new business models.
After seeing physical sales plummet, the industry embraced digitized payment models (iTunes) to deliver their product. The improvement of mobile streaming technology forced the industry to again pivot and embrace subscription services models (Pandora, Spotify) rather than per-unit sales. Again, technology necessitated a change in business models if revenues were to remain in the black.
The music industry represents just one example of a pervasive trend. As technology continues to weave industries and ecosystems together, what do these tech-enabled ecosystems mean for alliances? Can industry collaboration anticipate the next technological shift? How can incumbents use their advantage of abundant resources to fine-tune business models against regulation and security pitfalls, particularly around mobile and Internet of Things markets?
This conference will explore the latest advances in business models that new technologies have made possible. We will discuss how organizations can continually and intentionally capture such innovation opportunities, and how firms can mitigate risks around deploying new models. We will pay particular attention to the connectivity of these ecosystems and the players operating within them.
Agenda
8:30 a.m.–9:00 a.m. — BREAKFAST
9:00 a.m.–9:15 a.m. — WELCOME AND INTRODUCTION
Saikat Chaudhuri
Executive Director, Mack Institute, The Wharton School
Adjunct Associate Professor of Management, The Wharton School
9:15 a.m.–10:00 a.m. — NEW BUSINESS MODELS: CHALLENGES AND OPPORTUNITIES
Jerry Wind
The Lauder Professor & Professor of Marketing, The Wharton School
Director, SEI Center for Advanced Studies in Management, The Wharton School
10:00 a.m.–10:45 a.m. — HOW THE DIGITAL TELCO IS TRANSFORMING TO EMBRACE NEW BUSINESS MODELS & ECOSYSTEMS
Martin Creaner
Corporate Strategy Advisor, Huawei
Christian Guirnalda
Director, Open Innovation, Verizon
10:45 a.m.–11:00 a.m. — BREAK
11:00 a.m.–12:30 p.m. — NEW MODELS FOR INSTITUTIONALIZING INNOVATION
Todd Rawlings
Senior Quality Manager, Corporate Business Excellence, Microsoft
Jenny Gomez
Worldwide Director, Global Strategic Innovation & Growth Initiatives, Colgate-Palmolive Company
12:30 p.m–1:30 p.m. — LUNCH AND NETWORKING
1:30 p.m.–2:45 p.m. — WORKSHOP: FINDING CREATIVE SOLUTIONS IN NEW BUSINESS MODELS
George Day
Faculty Emeritus in Residence, Mack Institute
Geoffrey T. Boisi Professor Emeritus, The Wharton School
Charles Baden-Fuller
Centenary Professor of Strategy, Cass Business School
2:45 p.m.–3:00 p.m. — BREAK
3:00 p.m.–4:00 p.m. — PANEL: DEPLOYMENT AND REGULATION OF NEW TECHNOLOGIES IN CONNECTED ECOSYSTEMS
Michael Mandel, Moderator
Chief Economic Strategist, Progressive Policy Institute
Richard Whitt
Senior Policy Director, Google
Matthew Grennan
Assistant Professor, Health Care Management, The Wharton School
Sokwoo Rhee
Associate Director of Cyber-Physical Systems Program, National Institute of Standards and Technology (NIST)
4:00 p.m.–4:15 p.m. — CLOSING REMARKS
George Day
