In the wake of their 2024 loss, a significant portion of Democratic leadership seems to believe that what the party really needs is to change the messaging. They need more aggressive PR, better catchphrases, more viral stunts. They need to go on more podcasts!
Better PR and messaging strategy would help. But the core thing that held Democrats back in 2024 wasn’t PR strategy. It was the party’s beliefs and policies. If Democrats want to win the kind of large and durable majorities that will allow them to really govern, they’re going to have to rethink those policies.