Election season is in full swing as states across the country hold primary runoffs today. The nation will be keeping an especially close eye on the heated GOP Senate runoff in Mississippi between incumbent Thad Cochran and challenger Chris McDaniel. Cochran, who has represented the Magnolia State for 36 years, faces an uphill battle. In typical incumbent fashion, Cochran appeared to be running a rather relaxed campaign until two weeks ago when he failed to secure 50 percent of the Republican primary vote. Ever since, he has been playing a desperate game of catch-up. Is it too late?
Cochran’s late arrival to the campaign gave McDaniel the valuable opportunity to successfully establish himself as a competitive opponent, mobilizing voters and growing his base before Cochran even hit the trail. Realizing this, and with only two weeks to appeal to voter groups outside of his base, Cochran has desperately attempted to court black voters from both parties in this open runoff and portray himself as the more moderate and proven candidate. His unconvincing voting record in the Senate, however, is unlikely to bring out many more black voters than those of whom already supported him in the primary. From voting no on raising the minimum wage to opposing the Affordable Care Act, Cochran has not exactly been the ideal candidate for representing black interests in Mississippi. Additionally, Cochran’s effort to court black voters could backfire by giving McDaniel supporters another reason to come out and vote, as race is still an incredibly divisive factor in Mississippi elections.
Compounding the problem for Cochran is thehistorically low voter turnout for runoff elections that most often favors the challenging candidate. In 37 out of 40 elections since 1980 there has been a decrease in voter turnout in Senate runoffs in comparison to the primaries. Because many people lose interest after the primary until the general election, it isdifficult for incumbents to turn the tide and increase their turnout of voters in the runoff. This could potentially minimize any gains Cochran may have made with black voters these past two weeks. Therefore, even if Cochran manages to appeal to black voters in time, there is no guarantee that they will show up in force to change the course of the race.
Also working against Cochran is the strong constituency of Tea Party supporting PACs and celebrities whom have thrown their weight behind McDaniel. Although Cochran still maintains the support from the Republican “establishment” both within Washington and with business minded voters on the ground, their enthusiasm for him has not matched that of McDaniel’s supporters. The recent debate over the Export-Import Bank’s charter reauthorization could have been Cochran’s saving grace in this respect. Mississippi has a thriving manufacturing industry that exports internationally with help in the form of Ex-Im bank subsidies, and PACs supporting McDaniel have openly opposed renewing the bank’s charter. Unfortunately for Cochran, this issue only garnered national attention days before the runoff, nullifying the potential benefits of pro-business groups’ donations and organizing efforts.
Lastly, a McDaniel victory today would have obvious national implications for the Republican Party. The upset in Virginia just two weeks ago when Tea Party challenger Dave Brat unexpectedly defeated prominent House majority leader Eric Cantor shook the GOP establishment and sent a glaring message to Washington: The public’s disapproval of Congress should serve as a warning to Republican incumbents across the country, and you should not dismiss these two races as outliers.
With the popular discontent facing Congress today, Republican incumbents should heed the mistakes made by both Cantor and Cochran and not take their reelection campaigns lightly. Their failure to do so will ensure the same undesirable fate their colleagues have met and give Democrats an even wider playing field with which to attract moderate voters in coming elections.
