Joy is the co-founder of INVESTERA, an investment education community with an edge in digital assets. She is passionate about financial inclusion and helping people realize their full economic potential. She contributed to systems design and business development for a top tier global crypto asset exchange. Prior to co-founding INVESTERA, Joy spent a decade serving the underbanked in over twenty countries as Director of Operations for FINCA Impact Finance, an innovative impact finance bank helping entrepreneurs get access to capital.
At INVESTERA, Joy’s mission is to create pathways for more diverse, values-driven investors to contribute to a sustainable future. She envisions a new era of investing where people allocate their funds as an expression of their values and a commitment to care for others and the planet. Joy has a track record in impact finance and alternative investing and has a passion to make investing more accessible and relatable. Joy has advised and consulted on business development and systems design with a top tier global crypto asset exchange.