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Polling: U.S. public is against Trump tariffs by about 60%-36%.

• May 21, 2025
• Ed Gresser

FACT: Polling: U.S. public is against Trump tariffs by about 60%-36%.

THE NUMBERS: Negative/positive* views of Trump administration tariffs in recent polls –

* Topline averages across all respondents. Polling questions differ slightly: Pew, Fox, NBC, NPR/Marist, and Washington Post/ABC ask whether respondents “approve” or “disapprove” of Mr. Trump’s handling of tariffs. CNN asks whether respondents view the tariff increases as “good policy” or “bad policy,” NYT/Siena whether respondents “support” or “oppose” the tariff increases, and Economist/YouGov about whether tariffs will hurt or help the U.S. economy. 

WHAT THEY MEAN:

The Tariff Act of 1930, nicknamed “Smoot-Hawley” for the Congressional authors Reed Smoot and Willis Hawley, passed in June,  during the second year of the Herbert Hoover presidency.  The oldest living American — Pennsylvanian Naomi Whitehead, planning for her 115th birthday this fall — was then nineteen. A few thousand more Americans aged 105 years and above join her with personal memories of the event. No one else remembers a general U.S. tariff increase —​​ so for the other 337 million Americans, the experience is new.

Ms. Whitehead’s “greatest generation” concluded in the early 1930s that tariff increases had been a bad idea, and their decision guided policy for the next 80 years. What are the other 337 million 21st-century Americans thinking now, as they monitor administration tariff decrees and revisions, assess its various slogans — “new golden age,” “Production Society,” “Liberation Day,” “two dolls are enough for a girl,” “WalMart should eat the tariffs” — and look for local price and employment impacts? A stream of major media April polls provides an interim snapshot as their opinions form:

The polls — CNN/SSRS, Fox News, Washington Post/ABC News, New York Times/Siena, Pew Center, NBC News, NPR/Marist, Economist/YouGov — suggest three areas of broad consensus: high awareness of the tariff increases; an overall negative view of them; and alarm about the cost of living. The “crosstabs” and “internals,” meanwhile, suggest convergence among some groups whose views on trade policy have differed in previous 21st-century polls — college and non-college, urban and rural, high- and low-income — and apparently widening opinion gaps by race and ethnicity, and by political affiliation. A summary:

Consensus 1: Wide Opposition to Tariff Increases. Averaging the polls, about 60% of the public is negative about the Trump administration’s tariff increases, and 36% is positive. Results vary a bit by poll, but not drastically: the Washington Post/ABC’s 64%-33% split is the most negative response, and the New York Times/Siena 55%-40% division least.

Consensus 2: Prices and Cost of Living are a Top Concern. The polls likewise agree on the high priority the public currently places on prices and cost of living. In CNN/SSRS, for example, 58% of respondents cite cost as the “biggest economic problem facing [my] family,” and 9% mention tariffs specifically. NBC News likewise, asking respondents which economic problem they consider most serious, finds 44% citing “inflation and the cost of living,” while “taxes and take-home pay” and “jobs and unemployment” trail behind at 10% and 7%. Economist/YouGov has an additional insight: asking whether tariffs will help or hurt the U.S. economy in general, and then the respondent’s own personal finances, they get a 53%-30% hurt/help judgment for the national economy, and a sharper 53%-16% divide on personal finance. And a different sort of survey, last Friday’s University of Michigan consumer confidence report, shows very high awareness of tariffs and their link to price increases:

“Tariffs were spontaneously mentioned by nearly three-quarters of consumers, up from almost 60% in April; uncertainty over trade policy continues to dominate consumers’ thinking about the economy.”

Narrowing Gap: Education. Earlier 21st-century polling typically found college-educated Americans more “pro-trade” and high-school diploma holders less. The gap remains in these polls, but has narrowed as non-college Americans (especially African Americans and Hispanic) shift toward a more negative view of tariffs. NPR/Marist’s college-educated Americans, for example, disapprove of Trump’s handling of tariffs by 67% to 32%, and their non-college respondents agree by a somewhat smaller 57% to 43%. In CNN/SSRS likewise, college-educated Americans consider the tariffs “bad policy” by 64-23% and non-college by a smaller 50%-30% margin.

Widening Gap: Race and Ethnicity. On the other hand, past polls rarely showed wide racial and ethnic differences on trade (though Hispanic and Asian Americans at times seemed more “pro-trade” than white and African American respondents). In April’s polls, white respondents are somewhat less negative about Trump administration tariffs than other Americans (though majorities still oppose), and African American opinion is intensely critical. Fox News, for example, has white respondents opposing 56%-35%, African Americans 71%-21%, and Hispanics 60%-31%. Washington Post/ABC likewise finds white Americans disapproving 56%-42%, African Americans 86%-13%, and Hispanics 72%-26%. New York Times/Siena is the outlier, with white respondents opposing by only a small 49%-46% plurality, while African Americans oppose by 75%-16%, Hispanics by 61%-28%, and “other” (presumably combining Native American and Asian American opinion) by 61%-31%.

Widening Gap: Political. The partisan divide in these polls, on the other hand, is much wider than before. Previous 21st-century trade polls did usually find Democrats and liberals more “positive” about trade than Republicans and conservatives — i.e., either more likely to support trade liberalizing agreements and WTO rules, or more negative about tariffs and protectionism — but the April polls report much larger gaps. Democrats oppose the Trump administration’s tariffs overwhelmingly and in some polls almost unanimously, while Republicans favor them by somewhat smaller margins. Political independents are much closer to Democrats. A four-poll comparison:

• Washington Post/ABC:  Democrats “disapprove” of Mr. Trump’s tariffs by 96% to 4% and independents by 70%-28%, while Republicans “approve” by a 74% to 25% margin. Also note: 83% of Republicans “approve” of Mr. Trump’s policies overall and 15% “disapprove,” suggesting less enthusiasm for the tariffs than for other administration policies.
• NPR/Marist: Democrats disapprove 90% to 7% and independents 64%-28%; Republicans approve by 73% to 20%.
• Fox News: Democrats disapprove 88%-7%, and independents 73%-19%: Republicans approve 63%-23%.
• CNN/SRS: Democrats consider the tariffs “bad policy” by 90%-3% and independents 58%-18%; Republicans “good policy” by 64%-16%.

So: As to whether this generation of Americans will draw the same conclusions that Ms. Whitehead’s reached in the 1930s, it’s still probably too early to tell. Democrats do seem to have made up their minds, but more general opinion may not set hard until late summer or fall. But as people ponder the first general tariff increase since the Hoover era, and watch its price, employment, and other local impacts, polling does make two things pretty clear: (1) the initial judgment is quite negative, and (2) with the administration’s “new golden age,” “production society,” and “Liberation Day” rhetoric having failed, its ‘window’ to shape opinion may soon close.

FURTHER READING

PPI’s four principles for response to tariffs and economic isolationism:

• Defend the Constitution and oppose rule by decree;
• Connect tariff policy to growth, work, prices and family budgets, and living standards;
• Stand by America’s neighbors and allies;
• Offer a positive alternative.