The second coming of the electric car — particularly in the guise of the highly anticipated Chevy Volt — has certainly received a fair amount of publicity in recent months. No wonder: the electric car represents America’s best bet to rejuvenate its auto manufacturing industry.
But while it’s exciting enough to dream of factories humming again and assembly lines pumping out the next generation of autos, the promise of the electric car goes beyond its immediate boost to the American car industry. A fascinating article by Bernard Avishai in Inc. details what exactly the rise of the electric car could mean to our economy:
Actually, here is where the dots connect and the news turns good. For the technical challenge of greening electric cars means entering a commercial landscape that mirrors the transformative industries of the 1980s and ’90s: computers and software, switching and networking, consumer electronics converging with cellular technology. This landscape is full of start-ups and medium-size supplier businesses that play to American strengths: entrepreneurship, originality, comfort with the virtual. We ought to stop thinking about the auto industry as a handful of great manufacturing companies superintending large, dependent suppliers — or, for that matter, cars as standalone objects. Rather, the electric car will be a kind of ultimate mobile device, produced in expanding networks for expanding networks; a piece of hardware manufactured by a burgeoning supplier grid and nested in an information grid interlacing the electrical grid. Building out these three networks will be more profitable, and a greater engine of economic growth, than building the cars themselves.
A word that pops up frequently in Avishai’s piece is “ecosystem.” Not in the environmental-ecological sense — though that obviously matters, too — but rather in the sense that a new complex of entrepreneurs, innovators, and manufacturers will likely spring up in response to the mainstreaming of the electric car. Reforming the grid, constructing a new electric-car-recharging infrastructure, making the next generation of batteries, building hardware and software for the smart cars: these and other ancillary industries have already been jump-started by the promise of the carbon-free car.
Where does government fit in? The Obama administration has already shown its commitment. The American Recovery and Reinvestment Act included $500 million for producers of electric drive components, $400 million for grants promoting plug-in hybrids and electric vehicles, and $4 billion toward the development of the smart grid. Avishai points out that when Obama signed the stimulus package, he was introduced by the head of Namaste Solar, a company of 60 employees — a subtle nod toward the idea that the green economy will be driven by thousands of new, smart companies that spring up to compete in the clean tech ecosystem. The players in the nascent industry also believe that the government has a role in establishing standards early on to bring stability to a free-for-all environment and remove some uncertainty for start-ups to jump into the fray.
And this doesn’t even get to the other obvious benefit of our car transformation: the reduction of carbon emissions as millions of gasoline-powered cars are replaced by the new breed of automobile. It all seems like a vision out of science fiction. What’s thrilling is, as Avishai reports, it’s already happening.
