So, surprise, surprise, Barack Obama is officially running for re-election in 2012. As someone who knocked on doors in 2008, I watched the official 2012 announcement video with some eagerness, hoping to be inspired anew. Perhaps he would say something akin to his 2007 speech in Springfield, which launched his then long shot campaign with stirring calls to purpose.
“I want to win that next battle – for justice and opportunity,” he said in 2007. “ I want to win that next battle – for better schools, and better jobs, and health care for all. I want us to take up the unfinished business of perfecting our union, and building a better America.”
But Obama doesn’t even appear in the 2012 video, a two-minute montage of five “volunteers” talking in the most remarkably content-free generalities: “There’s too much that is fundamentally important” says a white man from North Carolina, who later admits, “I don’t agree with Obama on everything” (though he does trust and respect him).
“There are many things on the table that need to be addressed,” says a Latino mom, who wants the best for her children, and for Obama to be the person who addresses, you know, things. An African-American woman reminds us that the President has a job to do, so we’ll have to get inspired ourselves. Fade to blue: “It begins with us,” reads the text.
Yes, I understand what Obama is doing. He’s trying to re-capture what made the 2008 campaign work, which was a propulsive sense of “we” – volunteers caught up in the story of Obama and all he could do. And he could get away with the vagueness of “Hope” and “Change” because all he needed to be then was the anti-Bush. And so I hoped: Here was a real intellectual who will not only take the challenges of governing seriously, but who could also stirringly articulate a national vision of coming together to solve hard problems.
Now, as the 2012 campaign season kicks off, Obama is clearly playing it safe. The fundamentals are on his side. The Republican field is weak; the economy is moving back in the right direction; his poll numbers are decent; demographic shifts are expanding his base of supporters. And Obama’s not one to veer from the cautious path. Especially not at this early stage.
But here’s the thing. In 2008, conservatism was discredited. Heck, even McCain wanted to be the candidate of change. In 2011, conservatism is flourishing again, reinvigorated by the Tea Party. And conservatives are telling a compelling about the American spirit, and the way in which it can be regenerated if only we can get rid of that awful greedy leech responsible for everything that’s gone wrong for the last however many years: Big Government. Moreover, the coalition that Obama put together in 2008 looks decidedly weaker now.
Presidential campaigns can be defining moments. There is no other opportunity for a political figure to speak so often and so loudly to the American people about what we stand for as a nation, to define the moment and define the basis for leadership in it. And yet, most incumbent presidents waste this moment, because they just want to play it safe. They figure, I’ll get re-elected, and then, then I’ll finally be free to offer a true vision, to lead this time for real without actually having to worry about re-election.
Except, second terms rarely offer the opportunity for that defining moment. And they especially don’t offer that opportunity if the campaign hasn’t paved the ground for it, hasn’t prepared the public and made the case. As Irving Kristol once put it: “What rules the world is ideas, because ideas define the way reality is perceived.”
I’m sure the Obama campaign people will come up with some wonderful poll-tested cognitive scientist-approved campaign slogan for 2012 and then repeat it ad infinitum. But in doing so, here’s what I ask: please, please don’t squander this opportunity. Please come up with a message and a story that makes an affirmative case for lasting progressive values of pragmatic experimentation and solving hard problems through collective means. Challenge the Tea Party memes. Reclaim history, reclaim the Founders, reclaim the meaning of American Exceptionalism. These are more than just things on the table. They are the way we understand and make sense of present day events.
