As noted in Part 1, we have developed a new, standardized methodology for estimating App Economy employment. This methodology can be applied to a wide variety of countries, languages, and economic environments. The methodology uses online job postings for workers with app-related skills as a real-time measure of App Economy employment. We benchmark this data against official government statistics in order to eliminate many of the well-known problems connected with using big data to measure economic variables.
Our new globally uniform methodology is built on a strong base of previous research, starting with the widely cited 2012 paper, “Where the Jobs Are: The App Economy” (see full list of previous studies at end of document). For this study, a worker is in the App Economy if he or she is in:
- An ICT-related job that uses App Economy skills—the ability to develop, maintain, or support mobile applications. We will call this a “core” App Economy job.
- A non-ICT job (such as human resources, marketing, or management) that supports app developers in the same enterprise. We will call this an “indirect” App Economy job.
- A job in the local economy that is supported by core or indirect App Economy jobs. We will call this a “spillover” job.