On 4 July, against all odds, Labour overturned the most shattering defeat in decades to win a stunning landslide. A talented and energetic party team deserves huge credit for this victory: effective communications, innovative digital output, creative policy culminating in the five missions, organisationally brilliant events and a super-efficient ground force – all under the leadership of campaign director Morgan McSweeney and political leads Pat McFadden and Ellie Reeves.
It was a cohesive campaign united by its sharp, disciplined focus on our very tightly defined “hero voters”. Could a similar single-mindedness help Kamala Harris beat Donald Trump on 5 November?
Just three years before, Labour had suffered the devastating setback of the Hartlepool byelection. While Keir Starmer had made significant strides towards returning Labour to the service of working people in his first year as leader, the party still struggled to embrace a disparate coalition of voters stretching from its base to a wider group of progressive voters and including the “red wall” that had so dramatically abandoned Labour in 2019.
