Why We Are Watching This Clown

February 2, 2011
Lee Drutman

I normally try to stay away from this stuff, but the latest Glenn Beck blaze of paranoia on Egypt is just too much of a train wreck to miss. In 12 terrifying minutes, Beck outlines the contours of a Middle East that is ON FIRE, and promises to devote the next several episodes to giving his viewers the whole TRUTH, the TRUTH that “has no agenda,” the TRUTH that the mainstream media doesn’t want to tell you.

“I’m not going to give you the two minute sound-byte,” teases Beck. “I’m not going to treat you like you’re a moron. I’m going to treat you like you really do want to understand what’s going on in the world.”

Okay, we all know he’s crazy. But what I keep trying to understand, every time I catch a glimpse of Beck, is why do 2.5 or 3 million people tune in to watch this guy every night? Clearly, he’s figured something out. And as amusing as it is to gawk at the loop-de-loops of insanity, there’s got to be some deep psychological nerves that he’s satisfying.

Let me offer three hypotheses:

The puzzle-solving boost. The neuroscientist V.S. Ramachandran writes that “we are hard-wired to love solving puzzles.” In particular, we seem to most enjoy solving puzzles with sudden flashes of insight, “Aha” moments that give us a little flash of positive good feeling. This probably explains the appeal of conspiracy theories generally. Everybody loves a good mystery. And Beck’s most disturbing moments are kind of like that: he throws a bunch of oddly-sized puzzle pieces on the floor, and then promises to show how they will all fit together in an instant “aha” moment. It’s like puzzle-solving porn.
The smarter than everyone else boost. What Beck is consciously doing is letting his viewers in on something exclusive, some privileged view of the world that allows them to feel superior to those who aren’t in the know. These are viewers who have probably spent much of their lives feeling intellectually insecure. But by providing a simple, secret explanation for what’s going on the world, Beck is peddling an ego boost.
Anxiety needs some respect. Beck’s rants are fear-driven, and in that respect they must resonate with a sense of unease that seems to be plaguing too many Americans these days. But this is especially dangerous. Risk expert David Ropeik writes that “when it comes to perceiving and responding to danger, human brains are hard-wired to fear first, and think later.” Beck’s rants are fear-driven, and once the fear part of the brain is activated, the logic part of the brain just doesn’t function as well.

So, add it up, and what Glenn Beck is offering millions of anxious viewers is a chance to validate their fears and then illogically salve them by providing the psychological high of solving a puzzle that allows them to feel superior by being privileged to some secret, exclusive knowledge.

I’m not sure what the antidote is, but I’m guessing it’s not simply marginalizing Beck for his craziness, fun and ego-boosting as that may be. I do sincerely believe that the conspiratorial fear-mongering that comes out of the Beck empire is a serious, serious problem for our society, but it also taps into some serious psychological needs out there. More to think about here.