“British pollster Deborah Mattinson, a former top adviser to Starmer, and Claire Ainsley, Starmer’s former director of policy, jointly briefed Harris campaign staffers this past week on a target demographic they call “hero voters.
In Britain, Ainsley told The Washington Post, these tended to be voters who had traditionally backed Labour but who had supported the 2016 Brexit referendum and the “Get Brexit Done” election campaign of Boris Johnson’s Conservative Party in 2019.
They were struggling with daily living costs and wanted change. “They felt like hope for a better life was getting out of reach,” said Ainsley, who now works with the Progressive Policy Institute (PPI) think tank in Washington.”
