App Economy

Publications

Korea’s App Economy

Apple’s introduction of the iPhone in 2007 initiated a profound and transformative new economic innovation. While central bankers and national leaders struggled with a deep financial crisis and stagnation, the fervent demand for iPhones - and the wave of smartphones that followed - was a rare force for growth. Today, there are five billion mobile…

Blog

How Apple’s Latest Move Could Boost the Post-Pandemic Recovery

Apple announced this morning that it is reducing its commission on paid apps and in-app purchases from 30% to 15% for qualified small businesses and independent developers. This move obviously has plenty of implications for competition policy and business models. But from the perspective of macroeconomic recovery,  this commission reduction comes at just the right…

U.S. App Economy Update August 2020

As of August 2020,  we estimate that the United States has 2.52 million App Economy jobs, up 12% from our latest April 2019 estimate (released September 2019). This estimate includes a conservative estimate of spillover jobs (for a definition of an App Economy job and an explanation of our methodology, please see the appendix of…