The App Economy in Europe: Leading Countries and Cities, 2017

In this new paper,  we estimate that the European App Economy totals 1.89 million jobs as of January 2017, an increase of roughly 15 percent over a year earlier.   In addition, this paper estimates the number of App Economy jobs by country and as a percentage of all jobs on a country-by-country basis. Next, we provide an overall and country-by-country breakdown of App Economy employment by operating system, comparing the number of jobs in the iOS ecosystem with the number of jobs in the Android ecosystem. Finally, we provide a ranking of the top 30 App Economy cities in Europe. 

The Most Important Economic Statistic For Policy That Almost No One Knows

Everyone knows that Chinese wages have soared in recent years. Factory pay is up 64% since 2011, according to one source. The yuan-dollar rate was 6.38 on September 20, 2011, compared to 6.57 today, virtually no change.

So quick quiz. What do you think has happened to the price of imports from China since then? (Answer beneath the fold)

Continue reading “The Most Important Economic Statistic For Policy That Almost No One Knows”

Fulfillment Centers: The Nodes of a Packet-Switched Physical Distribution Network?

Warning! Wonky post ahead.

At PPI, we are focused on understanding where the new jobs of the future are coming from, and how policymakers can help foster their growth. That sometimes requires identifying underlying trends that may not be obvious.

The growth of multiple networks of ecommerce fulfillment centers–built by retailers such as Amazon, Walmart, Nordstrom and many others–is effectively a transition from “circuit-switched” physical distribution networks to “packet-switched” physical distribution networks. Analogous to the shift from circuit-switched telephone networks to the packet-switched networks that make up the Internet, the new ecommerce distribution networks are capable of much greater flexibility and lower costs than the dumb warehouses which preceded them.

And just like the Internet helped create a wave of new industries in tech hubs, this new “Internet of Goods” is going to enable a new wave of business and job creation in domestic manufacturing and food production. With the right policy, this growth in domestic manufacturing and food production jobs will benefit states across the country.

Background

The old telephone networks were “circuit-switched”–that means the telephone company would set up a separate circuit for each call, and the callers would “own” the circuit until the call was over. The connections were solid, but they were not flexible, and they wasted network resources (since so much of a voice conversation is dead air). By contrast, the multiple networks that make up the Internet break down data (including voice) into packets, which are then routed to their destinations and reassembled.  Packet switching requires a lot more intelligence in the system, but it’s much more flexible and lower cost than circuit switching.

As we’ve seen over the past two decades, the widespread introduction of packet switching in telecom opens up all sorts of possibility for entrepreneurs and existing companies to create new digital products and services. The Internet revolution transformed digital industries, creating millions of jobs in the process. In particular, since December 2007, the tech-ecommerce sector has generated 1.7 million jobs. That’s around half of private sector job growth, outside of health and education.

The old warehouse-retail distribution system was analogous to circuit switching. Big trucks would bring boxes of identical goods from manufacturers or importers. The warehouses would break down the incoming goods into predictable patterns.  All the boxes of identical lamps, for example, would be stored together for easy retrieval when it was time to put together the shipments to individual retail stores.  The shipments were regular and straightforward, and didn’t require much “intelligence” in the networks.

Ecommerce fulfillment centers are much more like the “routing nodes” of the Internet. They take in goods from a wide variety of sources, at irregular interviews, including returns from consumers. They store the goods according to their own internal schema. For example, Amazon uses a “random stow” method that distributes incoming products across the fulfillment center in a way that maximizes the odds of products in the same order being close together. Since most consumers don’t order multiples of the same item, the Amazon random stow method might distribute  the most popular items across the whole fulfillment center, rather than clumping them all together. Then the ecommerce fulfillment center puts together consumer orders and ships them out.

The Internet of Goods

In effect, these multiple networks of fulfillment centers are creating a new packet-switched “Internet of Goods.”  The first economic consequence, as we have described, is the creation of hundreds of thousands of jobs in electronic shopping companies and fulfillment centers. This is analogous to the first wave of Internet growth in the 1990s.

The next step, we believe, will be the creation of new businesses in domestic manufacturing and food production that make use of the flexibility and low cost of the Internet of Goods. For example, we can visualize custom manufacturing operations that are located near fulfillment centers. They take production orders from customers, and then ship out the product on the same day via the fulfillment center. The cost of distribution would go way down compared to today’s situation, giving domestic custom manufacturers a sustainable competitive advantage against foreign rivals.

To get an idea of magnitudes, consider that as  of 2015, 57% of the retail price of furniture was the cost of distribution (transportation, wholesale, and retail).  For women’s clothing, 59% of the retail price was the cost of distribution, and for food, 40% of the retail price was the cost of distribution. Reducing the cost of local distribution while shortening the distribution time could open up new sustainable business models for domestic manufacturers and food producers.

 

 

 

 

 

 

 

 

 

 

 

 

 

Gerwin for The Hill, “Democrats’ trade plan tries to ‘out-Trump’ Trump – bad idea”

With the rollout of their new “A Better Deal” agenda, congressional Democrats have a chance for a reset with American voters. And nowhere do they need a reset more than on trade.

Unfortunately, with their recent announcement of “A Better Deal on Trade and Jobs,” Democrats missed a key opportunity to offer a balanced trade plan that backs both stronger enforcement and trade’s constructive role in supporting millions of good jobs.

In launching their new trade agenda, Washington Democrats doubled down on the hard-edged protectionist rhetoric heard from both parties in 2016 — rhetoric that casts trade as a threat and focuses largely on traditional manufacturing and the decade of undeniable economic damage caused by Chinese competition. It’s hardly surprising, then, that the “Better Deal” trade program is mostly an exercise in limiting global trade and investment.

Continue reading at The Hill.

Gerwin for The Hill, “The bitter harvest of Trump’s protectionist stance”

Donald Trump is infatuated with the 2016 election map, which underscores his dominance in red-coded rural counties. Candidate Trump repeatedly promised to “take care” of America’s rural voters who, in return, provided some of his biggest vote margins.

It’s ironic, then, that on issues from budgets to healthcare, America’s heartland stands to become an early and particular victim of Trump’s misplaced priorities. Nowhere is this more evident than with Trump’s wrongheaded, protectionist approach to trade.

Continue reading at The Hill.

Will America First Make the United States Last in Asia-Pacific Trade?

PPI Statement on Recent APEC and TPP Developments

Recent developments in the Trump Administration’s “America First” trade policy are hardly encouraging for American manufacturers, farmers, ranchers, service providers, and workers who want to prosper and grow through increased Asia-Pacific trade.

At this weekend’s Asia Pacific Economic Cooperation (APEC) trade minsters’ meeting, U.S. officials reportedly wasted vital negotiating capital in an unsuccessful attempt to amend the meeting’s joint statement reflect the Administration’s retrograde approach to trade. The 20 other APEC members scrapped a joint statement after rejecting U.S. efforts to remove APEC warnings against “protectionist trends” and to add references to “unbalanced trade.” In the end, the Chairman’s statement noted that APEC would continue to “fight against all forms of protectionism.”

Meanwhile, the 11 remaining members of the Trans-Pacific Partnership agreed to continue efforts to advance the agreement without the United States, which withdrew from the TPP in January. That’s potentially very good news for producers and traders in those countries—including many small businesses traders—which would benefit significantly from extensive reductions in tariff and nontariff barriers in the region and important new mechanisms to level the playing field for their trade. If the TPP-11 conclude the agreement without the United States, American exporters of goods, farm products, and services, on the other hand, would face significantly greater competition for business in TPP markets as these countries progressively reduce their barriers to each other’s trade.

Supporters of open, rules-based trade should at least be encouraged by APEC’s continued commitment to fight protectionism and by the TTP-11’s efforts to advance an agreement that includes important new trade rules in key areas like digital commerce, small business, labor and environmental protection, and state-owned enterprises. However, if the Trump Administration continues to distance the United States from global efforts to reduce barriers to trade, America will lose considerable influence in writing trade rules that reflect our values and interests, and American producers, traders, and workers will be left behind as other countries open up new opportunities for inclusive growth through trade.

Gerwin for The Hill: Congress has provided a workable framework for renegotiating NAFTA

During the campaign, Donald Trump reserved particular fury for the North American Free Trade Agreement. He blasted NAFTA as “a disaster” and blamed it for lost jobs, closed factories, and economic despair.

It’s deeply ironic that renegotiating NAFTA—on a relatively reasonable basis—may be one of his best opportunities for a meaningful political and policy win.

The fiasco over healthcare reform was a textbook example of how not to advance policy. The administration’s failure to build support for reform legislation led to widespread opposition from members and stakeholders. Trump also showed disdain for substance, using an epithet to dismiss policy objections from House conservatives.

But while success on trade—especially with respect to reforming NAFTA—will be far from easy, it may actually be more achievable than either healthcare or tax reform. That’s in large part because Trade Promotion Authority (TPA) legislation enacted by Congress in 2015 can potentially provide “adult supervision” to both the president and Congress.

TPA provides an optional process under which Congress and the president exercise their shared constitutional authority over trade agreements. Under TPA, Congress agrees to up-or-down votes, without amendments, on trade agreements negotiated by the administration—but only if the administration complies with extensive consultation and transparency obligations and only if the agreement advances the law’s detailed negotiating objectives.

The TPA’s focus on process and substance doesn’t guarantee success, but it can promote more thoughtful and inclusive deliberations and, potentially, better outcomes. At the same time, TPA assures U.S. trade negotiators that trade deals negotiated with extensive congressional input won’t later be picked apart piecemeal by Congress.

During the healthcare debacle, members and stakeholders were in the dark about the specifics and impact of the legislation. They were told that they’d learn more—after the vote. By contrast, any NAFTA rewrite under TPA would be subject to a more transparent process.

Among other things, TPA requires the administration to provide summaries of its objectives and proposals in the NAFTA negotiations and to publish the full text of any new agreement 60 days before the president signs it. Additionally, the administration would be required to consult frequently with bipartisan congressional advisory groups, give any member of Congress access to negotiating texts, and meet and consult with any interested member. Along with other reforms to engage the public, these steps would help assure significant stakeholder input into NAFTA talks.

In the effort to rewrite healthcare, substance played second fiddle to a frantic effort to capture votes. By contrast, any rewrite of NAFTA under the TPA would be judged on how it advances nearly 150 specific negotiating objectives established by Congress. These include ambitious objectives to expand trade in manufactured and farm goods and services; updated provisions on protecting intellectual property, eliminating regulatory barriers, and enforcing strong labor and environment rules; and new objectives to promote human rights, address currency manipulation, and require state-owned enterprises to compete fairly. Of particular importance to the integrated North American market, TPA objectives also encourage American participation in global value chains.

The Trump administration could ignore TPA and take a more difficult path to a NAFTA rewrite. So far, however, administration officials appear to be following the TPA process—beginning congressional consultations and sharing a draft NAFTA notification that appears to check some of TPA’s substantive boxes.

To succeed in renegotiating NAFTA, they’ll also need to adopt a similarly considered approach to trade talks with Canada and Mexico.

The administration could begin by shelving Trump’s bellicose anti-trade threats and zero-sum approach to negotiating. They must recognize that many NAFTA reforms—such as rules for digital trade, customs clearance, regulatory coherence, and small business—could be “win-win-win” for business, workers, and consumers in all three countries. As Trump himself recognized during his 2016 visit to Mexico, a stronger and more competitive North America benefits each NAFTA nation.

Administration negotiators must also be more realistic about the concessions they can wrest from Canada and Mexico.

Commerce Secretary Wilbur Ross noted recently that key provisions of the Trans-Pacific Partnership would be the “starting point” for renegotiating NAFTA. His NAFTA counterparts partners don’t necessarily agree. As former Deputy U. S. Trade Representative Wendy Cutler notes, “TPP rules were agreed to in a negotiation in which Canada and Mexico would get new benefits from nine other Asia-Pacific countries. It shouldn’t be assumed they’d automatically agree to them in a NAFTA renegotiation.” Similarly, other administration goals, such as rolling back NAFTA’s procurement and disputes provisions, would likely require significant corresponding U.S. concessions—trade-offs that could seriously harm American stakeholders and the U.S. economy.

Finally, the administration needs to adopt broader tests—beyond its fixation on trade deficits—to evaluate NAFTA. A stable and prosperous Mexico, for example, is a huge help on key administration priorities, including immigration and national security. Eroding U.S. economic links to Mexico, on the other hand, would be a boon to America’s competitors, especially China.

The fact that there’s a pathway to a reasonable renegotiation of NAFTA doesn’t mean it will happen. With President Trump, a radically different course can be a tweet away. Insisting that Mexico pay for a wall, imposing import taxes, or rolling back NAFTA reforms could easily scuttle the renegotiation and weaken vital relationships that benefit American manufacturers, farmers, and service providers, and support millions of American jobs.

But Trump is also flexible. If he wants to get back to winning—for himself and the American people—there’s a smart and serious way to succeed on NAFTA.

Gerwin for CNBC: How the US economy could suffer-bigly-under Trump’s trade agenda

The Trump administration recently released a trade pronouncement that goes beyond the president’s preferred 140-character format. The 2017 Trade Policy Agenda is a report, required by Congress, that highlights Administration priorities on trade.

An earlier, leaked version criticized aspects of the global trading system as “untethered from economic realities.” That wonderful phrase is missing from the final report—perhaps because it’s an apt description of many aspects of the Administration’s trade agenda itself.

The Administration’s report mentions several broadly supported objectives, including enforcing trade laws and opening markets. But, at its core, the new agenda is a fundamental departure from America’s decades-long support for rules-based trade that benefits Americans and the world.

Continue reading at CNBC.

PPI Statement on President Trump’s Executive Order to Withdraw the U.S. From the Trans-Pacific Partnership

The Progressive Policy Institute issued the following statement in response to President Trump’s decision to withdraw the United States from the Trans-Pacific Partnership (TPP):

In announcing his decision today to withdraw from the TPP, President Trump claimed that this step was a “great thing.” We strongly disagree. The President’s hasty action on the TPP is bad news for American businesses and workers, for the American economy, and for America’s global influence.

Abandoning the TPP is hardly good news for American exporters and their workers. The TPP would have slashed thousands of high foreign duties and other serious trade barriers, making it significantly easier to sell ‘Made in America’ goods and services to a rapidly growing Asia-Pacific middle class.

Withdrawing from the TPP isn’t good news for hundreds of thousands of American small business exporters, who would have boosted their exports under TPP rules that would “democratize” trade—making it easier for them to connect with customers, make sales, and deliver their goods and services.

Walking out of the TPP is bad news for the digital economy and the future of global commerce. The President’s order risks the loss of years of American-led progress in writing strong rules for digital trade, which is vital to all types of American business and is an area in which America is a global leader.

Cutting and running from our TPP allies is, perhaps most significantly, very bad news for America’s influence in the Asia-Pacific region.

Under the TPP, the United States was a leader in setting strong rules that reflect American values on such key issues as environmental protection, labor rights, and intellectual property protection. Equally important, our Asia-Pacific allies saw America’s participation in the TPP as tangible evidence of our strong geopolitical commitment to their region.

The President’s action raises the risk that countries like China—which often don’t share our values or interests—will now have much greater influence in this vital region.

For America to grow, support good jobs, and generate more broadly shared prosperity, we must expand our trade and enhance our global connections. Walking away from the TPP will do neither.

Tax Reform and the App Economy: The Example of Colombia

We in the US have been understandably obsessed with the outcome of the presidential election. But the rest of the world keeps moving forward. For example, last week Colombia ratified a historic peace treaty between the government and the rebel movement. PPI was privileged to be in Bogota just this October, where we held a widely publicized App Economy event, describing how Colombia’s App Economy has generated over 80,000 jobs.

Colombia’s President Juan Manuel Santos should be congratulated for his success. At the same time, he has introduced an important tax reform measure that simplifies the corporate tax system, while raising new funds. Not surprisingly, the tax reform measure is controversial. For example, franchises of the Subway sandwich chain are complaining that higher taxes will drive them out of business.

More consequentially, the Santos tax reform takes direct aim at Colombia’s digital sector and App Economy in particular. It would raise the VAT on devices (phones, tablets and computers) from 16 to 19% – only the least expensive tablets and computers would be exempt from the VAT. The tax reform would raise VAT on mobile data services from 16 to 19% and add an additional 4% consumption tax (total of 23%). Finally, the tax reform would charge VAT on all digital content and services provided by suppliers based overseas.

These tax measures could potentially restrict continued growth of Colombia’s App Economy, which depends on affordable devices and mobile broadband, and access to apps from all over the world. Moreover, this could hamper competitiveness in the rest of the economy, since the App Economy is far more than just entertainment and game apps. In fact, apps are developed and used by major multinationals, banks, media companies, retailers, and governments.

The future importance of the App Economy goes even further. We quote from our October 2016 paper “Tracking Colombia’s App Economy:”

One of the biggest changes coming is the Internet of Things, which is the use of the Internet to help control physical devices and our physical environment. Farmers will increasingly use apps to aid their agricultural production, nurses and doctors will use apps to manage patient care, and manufacturers will use apps to control their factories.

Globally, digitally-successful countries such as Vietnam and China apply relatively lower VAT rates to mobile data and services to boost uptake (See this recent report on digital inclusion and mobile sector taxation).

Finally, as we note in our October 2016 paper:

If policymakers are serious about fostering a dynamic startup ecosystem and App Economy, then continuing with the types of policies that facilitate App Economy growth will allow Colombia to participate in the global mobile revolution as a producer rather than a consumer. Putting too many costly restrictions on Colombia’s App Economy could divert the growth elsewhere. (emphasis added)

The Thucydides Trap, Updated

Last year Graham Allison of Harvard wrote an article for the Atlantic entitled “The Thucydides Trap: Are the U.S. and China Headed for War?”  Allison noted that

in 12 of 16 cases over the last 500 years in which there was a rapid shift in the relative power of a rising nation that threatened to displace a ruling state, the result was war.

He goes on to examine the probability of a US-China clash, and points out that

And yet in four of the 16 cases that the Belfer Center team analyzed, similar rivalries did not end in war. If leaders in the United States and China let structural factors drive these two great nations to war, they will not be able to hide behind a cloak of inevitability. Those who don’t learn from past successes and failures to find a better way forward will have no one to blame but themselves.

It’s a great article, and well-worth reading.

 

 

Gerwin for U.S News: Populists Like Trump and Sanders Ignore How Trade Benefits Workers

Jobs have been the focal point of 2016’s populist campaign against trade.

Trade skeptics like Donald Trump and Bernie Sanders have railed against open trade and deals like the Trans-Pacific Partnership (TPP) as schemes to benefit global elites at the cost of millions of jobs for hardworking Americans. They claim that American workers would be better served by upending NAFTA, rejecting the TPP, and—in Trump’s case—slapping import taxes of 35 percent or more on trade from China and Mexico.

But populists’ single-minded focus on trade and “lost” jobs has obscured a larger and often-ignored reality: the fact that trade supports—both directly and indirectly—tens of millions of good jobs for middle class Americans. And protectionist policies would put many of these jobs at risk, while offering only the cruel illusion of support to many workers who need greater help.

Continue reading at U.S. News.

China Poised to Fill Economic Void Left by U.S.

Few Americans paid attention last week as Malaysian Prime Minister Najib Razak traveled to China to witness the signing of a host of business agreements between Chinese and Malaysian companies. They should have, because Razak’s pilgrimage to Beijing is likely to be repeated by other Asian Pacific leaders if Washington lets President Obama’s proposed Trans-Pacific Partnership die.

In addition to more than 20 agreements covering a range of activities including e-commerce, solar panel manufacturing, agriculture and education, Malaysia wants to buy 10 littoral warships from China for $300 million. Just last month, Malaysia announced it was scraping joint development of an amphibious force with the help of the U.S. Marine Corps as part of a big defense budget cut.

This would be the first major defense contract between China and Malaysia, despite continuing tensions in the South China Sea. And it’s not an isolated incident. Philippine President Rodrigo Duterte recently rankled Washington by calling for a “separation” between the long-time allies. He called for the withdrawal of all U.S. troops from the Philippines within two years, despite his country’s contentious dispute with China over its actions in the South China see. In July of this year an international tribunal declared China’s military development of a Philippine island illegal.

Both of these developments suggest America’s standing in the region is waning, leaving Pacific Rim countries to be sucked into Beijing’s orbit. But as U.S. Defense Secretary Ash Carter has said, the United States does have a potent “soft power” option to counter China’s flexing of its economic and military muscles. It’s the TPP agreement, which he has called the commercial equivalent of having another U.S. carrier in the region. Other Asia leaders have echoed this assessment.

Singapore’s Prime Minister Lee Hsien Loong has said economic investments are inseparable from defensive commitments. In March, he told the Wall Street Journal “if you are not prepared to deal when it comes to cars and services and agriculture, can we depend on you when it comes to security and military arrangements?” New Zealand Prime Minister John Key agreed, warning that if the United States “abdicates leadership in the region” by failing to sign the TPP regional governments will have to pursue other options. China is already prepared to offer a replacement called the Regional Comprehensive Economic Partnership (RCEP) that includes all Asian TPP signatories in its ongoing negotiations.

Our friends and allies in Southeast Asia are actively seeking increased economic opportunities in the form long term commitments. Through the TPP they have signaled our government, businesses, and ideals as their first choice. If the U.S. does not follow through with this commitment that enforces open competition, higher labor standards, and better environmental protections, these governments have demonstrated clear evidence they will be forced to pursue options with a power that respects none of these ideals while it actively infringes upon their sovereignty. The TPP opens up not just fair economic opportunities, but demonstrates the U.S.’s commitment to the welfare of the region.

The Hill: Protectionist trade policies would damage economy, cost jobs: report

Protectionist trade policies would throw the U.S. economy into turmoil and lead to the loss of millions of middle-class jobs, a new report said on Monday.

The Progressive Policy Institute (PPI) concluded that trade policies that cut off the United States from the global economy would do more harm than good in boosting job creation and wages for the majority of Americans.

“We explain why protectionist policies that supporters claim will ‘bring back’ American jobs would, instead, likely throw America into an economic tailspin and destroy millions of good middle-class jobs in manufacturing, services and farming,” said Ed Gerwin, the report’s author and director of the Trade and Global Opportunity Project at PPI.

Continue Reading at The Hill.

Trade and Good Jobs for the 99 Percent: Debating Trade, the Elites, and Jobs

Opponents of trade and trade agreements like the Trans-Pacific Partnership (TPP) often frame the trade debate as a battle between “the elites” and average Americans, especially American workers.

Trade skeptics charge that America’s pursuit of rules-based, open trade is essentially an exercise that’s by and for big multinationals and the Wall Street one percent, while leaving everyday American workers holding the bag. Critics like Donald Trump and Bernie Sanders claim that Americans would be better served by upending trade pacts like NAFTA, scrapping proposed deals like the TPP, and jacking up tariffs—including Trump’s proposed duties of 45 percent on Chinese imports and 35 percent on goods from Mexico. These tactics, they argue, would pressure trade partners and U.S. multinationals and “bring back” American jobs

But would a shift toward protectionism really help the 99 percent? Would such policies support more and better jobs for middle class workers? Guarantee a more prosperous and inclusive economic future for everyday Americans? If not, what policies would?

 


 

PPI President Will Marshall Takes on Trump Senior Policy Advisors in Trade Debate

In a new special series published by RealClearPolicy, PPI President Will Marshall squares off against Wilbur Ross and Peter Navarro, senior policy advisors to the Trump campaign, on trade policy in the next presidential administration.

 

“Donald Trump  calls  the U.S. economy a ‘disaster’ and blames trade for sapping America’s industrial might,” Marshall writes. “Neither claim is true, but it’s hard to refute someone who offers no evidence or economic analysis to support his hyperbolic assertions. For that we must turn to his campaign’s economic advisers, Peter Navarro and Wilbur Ross. Unfortunately, their defense of what they grandly call the ‘Trump Trade Doctrine’ is rife with dubious logic and funny numbers.

 

“The ‘Trump Trade Doctrine’ is profoundly reactionary. It looks back nostalgically to the industrial order of the 1950s, promising to ‘bring back’ yesterday’s jobs. It takes no account of the central role economic innovation plays in accelerating productivity growth, which is the key to raising U.S. wages and living standards. And its adoption as national policy would be a calamity for the tens of millions of U.S. workers whose well-paying jobs — in manufacturing, services, and the digital economy — depend on open markets and trade.”

 

Will Marshall, ” Detoxifying the Trade Debate. “

 

Wilbur Ross & Peter Navarro, ” The Trump Trade Doctrine: A Path to Growth & Budget Balance. “

 

Will Marshall and Wilbur Ross & Peter Navarro, ” Marshall v. Ross & Navarro: The Authors Respond. “